The quality of your snack is quite important for your business success but first you are going to have to catch the people’s attention. For this purpose, you have to make sure that you have done your homework for the effective packaging of your snacks. Packaging of snacks, especially candies, is nothing less than a challenge for many candy manufacturers.
In this situation, you need to ask yourself if your candy packaging is innovative enough to make your products stay prominent while it is on the shelf. Well, you will have to make sure that your snack packing is telling a story about the value of your product.
There are a few candy packaging tips that you may find helpful.
According to a survey, about 80% of the consumers are willing to pay more for a packaging that makes it easy for the packing to be opened, used and discarded. This is the reason that convenience packaging is something you would want to go for in order to have a marketing edge. One example of the convenience packaging is plastic standup pouches. These pouches provide great convenience to the consumers.
If you want to save the environment while packing the candies, you do not necessarily have to use the containers that vanish into the air while not releasing any harmful emissions. You can ensure this safety of environment through pretty simple ways. The simple way is to make the packaging useful for the consumers. It means that the packaging should provide consumers the value even after they are done using the contents in the packing. Standup pouches and pet bottles are the examples of sustainable packaging. Since there will be fewer packaging failures, the packaging waste will also be much reduced.
Stand out from the pack
You don’t have to stick to conventional packaging of your products if you want to get attention by the consumers. You can design your packaging quite differently but you have to make sure that this special packaging needs to make a sense for your product. For instance, you can use some flicker or holographic effects to make the packaging of your products a bit different.
People now like to eat snacks on the go. Keeping in mind this requirement, you can consider introducing portable packaging. Portable packages are small and they can be fitted anywhere. Millennials like it more as they tend to have ease of use without being distracted from what they do.
People also like to use food items for a number of days. For this purpose, they buy bulk packages. Candies can also be packed in the bulk packages. These are essentially re-sealable packages which can be sealed back after a part of the product is taken out of them.